Persuade vs. convince

Nov 29, 2012 by

Good words from Seth Godin’s blog.

“An anonymous copyeditor working on my new book unilaterally changed each usage of “persuade” to “convince.”

I had to change them all back.

Marketers don’t convince. Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.

It’s much easier to persuade someone if they’re already convinced, if they already know the facts. But it’s impossible to change someone’s mind merely by convincing them of your point.

If you’re spending a lot of your time trying to convince people, it’s no wonder it’s not working.”

Related Posts

Share This